Advertisements Based on Fear Mongering Essay Example | Topics and Well Written Essays - 1500 words

Advertisements Based on Fear Mongering - Essay Example late advertisers have also started development alarm for selling products. Fear is an emotion that led people to develop emotional choices. For instance, disinfectant advertisements showing the harmful effects bacteria may cause to humans (Tyagi & Kumar, 2004). The fear phenomenon works wonders. People get afraid of some things, or conditions get easily directed to barter for the advertised products instead of getting inspired by the qualities only. Such advertising is also known as shockvertising (Wells et al., 2011). On the other hand, the other method of advertising is by using pety. Sometimes advertisers flatter the viewers by appreciating their choices, thoughts and notions on particular matters and then introduce the products that complement the viewers and provoke them for acquire the advertised products (Armstrong, 2010). Either fear or flattery, both has found to be very effective depending on the type of the prod uct and theme of the advertisement. In order to present the products or services to the audiences the advertisers select a suitable theme and based on it a narrative is written. The advertisement is filmed by using techniques of mise-en-scene, sound and editing to focus on highlighting the product feature to appeal maximum customers and invite the ultimate goal that is to raise the sales of the product. In this paper the Coca-Cola recent advertisement Holidays are flood tide will be analyzed based on the techniques (mise en scene, sound, editing and narrative) used in the advertisement (Coca-Cola Company, 2014).Coca-Cola rejoiced its customers by launching its classic Holidays are Coming TV advertisement in order to celebrate Christmas (Coca Cola, 2014). The advertisement shows how seeing the huge sparkling Coca-Cola truck on the streets of their towns excites people. The commercial created hype for people of completely ages including children, youth and adults as they would be a part of the campaignwhen the truck would come to their towns and cities. The marketing manager of Coca-Cola (UK) Zoe Howorth described the advertisement strategy as, Coca-Cola has been spreading happiness in people on the Christmas event since bulky through its vibrant campaigns and Holidays are coming to the advertisement.